Group Protests Narnia

Posted December 8, 2005 9:19 am by Tirian

Proving that you can find almost anyone to protest almost anything, a group called Campaign for a Commercial-Free Childhood (CCFC) has called on clergy and parents to say no to commercial promotions linked to the upcoming Narnia film. “Whatever positive values children may learn from Narnia are undermined by the film’s commercial promotions and tie-ins that market junk foods, junk toys and the junky notion that brands will make us happy,” said Dr. Susan Linn, CCFC’s co-founder and author of Consuming Kids. “When clergy endorse the film without taking an active stance against its excessive commercialism, they are actually promoting materialistic values and a whole slew of products from McDonald’s Happy Meals to Quilted Northern toilet paper.” Okaaaayyy. You can read the whole press release here.