Caspian Super Bowl Commercial Most Replayed on DVR

Posted February 11, 2008 9:46 pm by Tirian

According to The Nielsen Company, 4.2 million more people watched the Chronicles of Narnia Prince Caspian trailer via DVR playback after its initial play at 7:46pm ET. This was the highest audience gain of any Super Bowl ad this year. To read more about Nielsen’s findings, click here for the whole story. Thanks to IAmSusan for the heads up.