What Fox Saw in Narnia
Posted August 5, 2010 10:00 pm by Glumpuddle
The September issue (#255) of Empire Magazine includes a Q&A session with Tom Rothman and Jim Gianopulos who are both the Co-Chairmen and Co-CEOs of 20th Century Fox. They answered questions submitted by readers, and one of them was about Narnia:
Q: “You now distribute the Narnia franchise, which was with Disney. What do you see in it that the Mouse House didn’t?” – Annette Symons, Reading.
JG: “We saw the strength of an iconic and everlasting property that has endured for all these years and for tens of millions of readers, and that has wonderful fantasy, spiritual and adventure elements. It’s also one of the few rich pre-awareness properties that exist out there.”
Thanks to ‘Daredevil’ for sending this in!