Narnia Themed Attractions Planned for Netflix House Locations
It appears Netflix is taking a page from the Disney playbook with the opening of Netflix House, a series of physical attractions designed to bring its popular shows and films into the real world — and it looks like Narnia will be part of those plans.
Philadelphia, Dallas, and Las Vegas are the announced locations, with the first two opening this year. According to The Hollywood Reporter, each two-story venue is complete with immersive themed experiences, a full-size movie theatre for special events, a restaurant serving series-inspired dishes, a mini-putt course, retail shop, and interactive recreations of popular Netflix sets.
Some of the first confirmed experiences include One Piece, an escape-room-style adventure, and Wednesday, which transforms the venue into the Eve of the Outcasts carnival. Existing attractions range from 30-60 minutes in length.
Netflix Chief Marketing Officer Marian Lee highlighted Narnia as one of the titles already being planned for future experiences:
There are 100 percent shows that we know are going to be huge. For example, we’ve announced that Greta Gerwig is working on a Narnia movie for us, and that comes out next Christmas in 2026. We already know that will be massive, so we can bet forward on things that we know will be popular.”
This announcement provides fans with an early glimpse into how the company is preparing for Narnia marketing ahead of its 2026 release.
What experiences would you want to see from The Magician’s Nephew at Netflix House?
I think designing the Wood Between the Worlds as the main lobby and access point to the other “worlds” would be too good an opportunity to pass up.
This may be because I’m already skeptical of Gerwig’s adaptation, but I’m a little apprehensive at this. It just seems like they’re so focused on the marketing, commercial, and merchandise side of it all rather than the heart of Narnia. The aforementioned three factors are important and have a place, but they should NEVER compromise the beating heart of what makes Narnia…well…”Narnia”. Safe to say I will remain apprehensive of this until it is proven otherwise.
@LunarStarStudios – to be fair, last week this site ran an editorial pointing out how little marketing work Netflix have actually done on the project, and they also haven’t featured the project at any of their commercial engagements this year (e.g. Tudum), nor have they signed any merchandise licensing deals yet as far as anyone knows, therefore you probably don’t need to be overly worried about them excessively focusing on those 3 things just yet
“They’re so focused on the marketing, commercial, and merchandise side of it all”
I agree that focusing too much on those things would be an issue. But I also think this might be the first time I’ve seen a NarniaWebber say Netflix has focused too much on marketing so far 😉
Last week : no marketing
This week : too much marketing
Just hear me out , Maybe the reason we have only heard about the distribution and marketing because the only people who have spoken about the film have been largely from marketing and distribution
But also considering how some off the cuff comments by actors regarding other movies a la Snow White ( not to add to the pile-on), it’s better to have silence and then considered remarks from the actual creative minds behind the adaptation in good time than to get comments that will be misconstrued into rage bait