Fox Posts Intern Position for VDT Marketing

Posted March 20, 2010 8:17 am by wisewoman

Fox Filmed Entertainment has posted an opening for a summer intern in its Brand Marketing department.  The job description specifically mentions that the intern will be working on the brand marketing for the DVD/Blu-Ray release of The Voyage of the Dawn Treader. It also gives details about the work involved:

Brand Marketing within Home Entertainment is responsible for all the strategies and budgets surrounding the DVD and Blu-ray release of the theatrical films.

•    Current projects and tasks that will be assigned to the intern(s):
•    Chronicles of Narnia: Voyage of The Dawn Treader Release Strategy
•    Create a comprehensive competitive analysis of the first two releases, including release strategy, sales, creative and marketing programs
•    Work in conjunction with brand manager to develop launch strategy including product development, packaging, placement and promotional ideas

It’s an interesting glimpse into how things work in a home-entertainment brand marketing department. You can see the posting here.
Thanks icarus for the heads-up!

10 Comments For This Story

  • Daredevil says:

    Sounds like a fantastic opportunity for anyone involved in that line of work.

    Good to see that they will be doing a full review of the LWW/PC DVD releases to see what went right and what went wrong. Maybe their review might suggest a return to releasing an Extended Edition DVD of the movie as they did with LWW.

    I guess the intern won’t have to be overly concerned with maintaining any sort of continuity with the design DVD packaging from the first two movies though, since any notion of uniformity in design went out of the window with the awfully designed Prince Caspian DVD covers. That is one thing they will definitely have to avoid this time.

  • Hermitess of Narnia says:

    We need to pray for whoever is chosen for the job.

    • AndreyaofNarnia says:

      What a great idea! I’ve been praying for the whole process too. I hope it’s glorifying to God! 😀 Keep the story of Aslan alive!!

    • Aravis and Hwin says:

      Yes, we definetly need to pray!!! 🙂

  • Lamppostshines! says:

    thats incredibly coool

  • The Archenlander says:

    oh man i wanna do it!

  • Fire Fairy says:

    Dang it! I won’t be working on my MBA until 2012!! This totally would have been an awesome opportunity–too bad I’m not at that point yet. Then again, who knows? Maybe another opportunity will come up later for one of the future movies…well, we’ll just have to wait and see…

    By the way, Daredevil, that is a really interesting point. I didn’t even think about the DVD cover! But you’re right, it probably will look different from the first two. (And I agree, PC’s cover was a total disaster).

  • pselpevensie says:

    that’s so cool! wish i could do that. whoever is chosen BETTER do a good job!!!!!!!!

  • LadyLiln says:

    This is fantastic! would love to know if anyone here applies!

  • NarniaHannah♥(used to be celtic13 and LucyReepicheep4♥) says:

    if only I were old enough…..:(