Fox Posts Intern Position for VDT Marketing
Fox Filmed Entertainment has posted an opening for a summer intern in its Brand Marketing department. The job description specifically mentions that the intern will be working on the brand marketing for the DVD/Blu-Ray release of The Voyage of the Dawn Treader. It also gives details about the work involved:
Brand Marketing within Home Entertainment is responsible for all the strategies and budgets surrounding the DVD and Blu-ray release of the theatrical films.
• Current projects and tasks that will be assigned to the intern(s):
• Chronicles of Narnia: Voyage of The Dawn Treader Release Strategy
• Create a comprehensive competitive analysis of the first two releases, including release strategy, sales, creative and marketing programs
• Work in conjunction with brand manager to develop launch strategy including product development, packaging, placement and promotional ideas
It’s an interesting glimpse into how things work in a home-entertainment brand marketing department. You can see the posting here.
Thanks icarus for the heads-up!