Other Films Marketing Through Churches
Yahoo.com has a great article about Hollywood marketing films though churches. In addition to Narnia, other films like “The Greatest Game Ever Played” are also being marketed to churches. Here’s a clip: Disney is counting on Christian audiences to boost its “The Chronicles of Narnia: The Lion, the Witch and the Wardrobe.” The film, based on the C.S. Lewis book, is a big-budget fantasy epic and the first in a series Disney hopes will rival the popularity of “The Lord of the Rings” trilogy. Some Christians interpret the book — a staple of children’s literature — as an allegory in which the hero, the lion Aslan, represents Jesus Christ. Read the full story here. (Discuss!) Thanks to BERNINBUSH for the link!