Britvic to Make GBP2m Narnia Investment
NarniaWebber Jints sent this in: Britvic is to invest GBP2m behind its Robinsons brand as part of its sponsorship of the forthcoming Walt Disney & Walden Media film, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe. The campaign is the brand’s largest ever film promotion, topping support for Disney Pixar’s 2003 film Finding Nemo by 25%. The promotion will be backed by TV advertising and Narnia promotions will feature on all Robinsons packs. “This is a superb opportunity for retailers to tap into the potential of a major film partnership,” said Robinsons brand controller Jonathan Gatward. “The Narnia franchise will generate huge media and public buzz.” Consumers of Robinsons will be able to win holidays to Prague and Lapland as part of the promotion. Read the article here.