Disney and AOL Announce Narnia Partnership
BURBANK, Calif., Oct. 21 /PRNewswire/ — The Walt Disney Studios and AOL announced an exclusive content partnership through which AOL web sites, such as Moviefone.com, will offer movie fans a first look at photos, artwork, behind-the-scenes video and extended footage from Walt Disney Pictures’/Walden Media’s “The Chronicles of Narnia: The Lion, The Witch and The Wardrobe,” one of the most eagerly awaited films of the holiday season. In addition to Moviefone.com, features about the film will be promoted across the AOL network including the AOL Welcome Screen, AOL.com, AOL Music, AOL Television, AOL CityGuide, RED for Teens, and many more.
The online destination, ‘The World of Narnia’ — available now at http://www.Moviefone.com/narnia — launches the world-exclusive debut of the new theatrical trailer today. Currently, ‘The World of Narnia’ also offers a video vault of all Narnia video-to-date, photo galleries, and a rich interactive map. In the coming weeks, fans will also find the exclusive premiere of more behind-the-scenes video features, extended footage from the movie, an extensive production gallery, interactive character guides and much more.
Commenting on the announcement, Oren Aviv, president of Buena Vista Pictures Marketing, said, “We’re very excited to be partnering with AOL on ‘The World of Narnia’ and believe that this is a great way to provide entertaining and unique content for moviegoers. ‘The Chronicles of Narnia: The Lion, The Witch and The Wardrobe,’ is shaping up to be an extraordinary motion picture. This online destination will provide great content and frequent updates about the film. Andrew Adamson, who did such a great job directing the ‘Shrek’ films, has created a brilliant and faithful big screen adaptation of the C. S. Lewis book, ‘The Lion, The Witch and The Wardrobe.'”
“Audience anticipation for The Chronicles of Narnia is already enormous and it will only grow as we lead up to December 9,” said Erik Flannigan, Vice President, AOL Programming. “We’re thrilled to partner with Disney on ‘The World of Narnia’ in our continuing effort to create immersive, original programming for the largest audience of movie fans online.”
Additionally, AOL will distribute The Chronicles of Narnia-themed America Online CD-ROMs via direct mail. The discs, co-branded with Narnia art, will contain free content that consumers can access including games, videos, desktop wallpaper and buddy icons.