Aslan Chalk Art Drawn Near Oxford Circus

The Beatwax agency recently enlisted the expertise of well-known chalk artist Joe Hill to draw a large 3D chalk drawing of Aslan on Argyll Street near Oxford Circus in London. The drawing is part of what Beatwax calls “a heavy-weight promotional campaign” for Prince Caspian, which opens in the UK tomorrow. The drawing was completed yesterday for children to have their pictures taken with the Great Lion’s likeness. You can see the picture and read Creative Match’s article here. also has a story on the drawing here.