Narnia Comes Out of the Wardrobe and Into Your Mall

The next time you venture into your local retail establishment, keep an eye out for visitors from the land of Narnia. Employee-owned high-tech sales and engineering firm Cross Co. has recently created automation and motion control products for a series of large displays to be featured in shopping centers around the US. The displays serve as promotion for the upcoming film The Chronicles of Narnia: The Voyage of the Dawn Treader, which releases December 10.

This isn’t the first time Cross Co. has had a brush with a blockbuster franchise; the company has previously worked on dinosaur robots for Universal Orlando Resort’s Jurassic Park River Adventure. Other recent projects include the US’s first switchgrass biofuel plant which uses grass to manufacture ethanol for fuel.

Many thanks to Icarus for this find and you can view the article he discovered for us here.

10 Responses

  1. Princess Lucy says:

    cool…great way of promoting this beautiful film…literally…..first comment…wow…and thanxs for the update

  2. Sir Jack says:

    wow thanks Icarus! How do you always find every little piece of information?
    your like the personal CSI-Agent, of Narniaweb…

  3. Aslan's Meadow says:

    Three cheers for Icarus….hip, hip….hurray!!!

  4. Starlily says:

    I wonder what this means, exactly? Will there be robot dragons and sea serpents in shopping malls? Will there be a Dawn Treader that moves? And most importantly, will they come to Maine? 😉

  5. icarus says:

    The Official Narnia Facebook Page have since confirmed a few details regarding this promotion:

    "Experience The Voyage of the Dawn Treader this holiday at Ice Palaces at select Taubman malls nationwide 11/12! Details to come soon."

    "Ice Palace update: Walk through falling snow inside a soaring 30’ Ice Palace and see The Voyage of the Dawn Treader clips at Taubman Centers on 11/12!"

  6. QueenLucy12 says:


  7. Elf Maiden Archer of Rivendell says:

    Cool! One time the Narnia exhibit came to our mall for LWW.

  8. pselpevensie says:


  9. narnian resident says:

    that is both really cool and really funny 😀
    i so want to see a mechanical Dawn Treader! and a Dragon!

  10. Peepicheep says:

    Thanks for finding this icarius. it's very nice of you.