Taubman Mall Ice Palaces Press Release

BLOOMFIELD HILLS, Mich., Nov. 4, 2010 /PRNewswire/ — The young stars of the all-new motion picture event The Chronicles of Narnia: The Voyage of the Dawn Treader, are set to kick off the holiday season in grand fashion by hosting a nationwide 16 city lighting ceremony for the groundbreaking, multi-sensory, new Ice Palaces created by Taubman Centers. The Ice Palaces will feature scenes from The Chronicles of Narnia: The Voyage of the Dawn Treader (www.narnia.com). The ceremony will illuminate Taubman (NYSE: TCO) malls across the country simultaneously as families and fans everywhere gather together in celebration.

On Friday, November 12 at 4 p.m. Pacific/7 p.m. Eastern, actors Georgie Henley (Lucy Pevensie) and Will Poulter (Eustace Clarence Scrubb) will give holiday revelers the first look at the Ice Palaces and their highly anticipated film at the Beverly Center in Los Angeles. The Beverly Center event will stream live to 15 other Taubman shopping centers across the country where children will wave LED wands to simultaneously illuminate the Ice Palaces from coast to coast. The celebration opens the free exhibit for all to experience, ushering in the holiday season and the arrival of Santa Claus.

Ice Palace Display at Bloomfield Hills, MI -- PRNewsFoto/Taubman Centers, Inc.

The Ice Palace Offers a Memorable Narnia Experience for All

Shoppers can experience the enchantment of The Chronicles of Narnia: The Voyage of the Dawn Treader in the Ice Palaces at 16 Taubman shopping centers nationwide from November 12 through December 24. The exhibits, inspired by the magic of winter, feature a color changing 30-foot Ice Palace, encircled with a series of majestic arches and smaller globes that appear to be carved from ice and will immerse visitors with magical vignettes from the land of Narnia. As they walk through falling snow inside the structure, guests will encounter life-like figures portraying scenes from the film and exclusive movie footage integrated in an exciting video show. When visitors enter the Ice Palace’s largest dome, they will be greeted with falling snow and a captivating light show. The journey continues as guests can sit on the Ice Palace throne that’s cool to the touch, and leave their handprint on the interactive ice arch, which features the paw prints of famed Narnian creatures.

The Ice Palace was designed and produced for Taubman by Global Experience Specialists (GES). The all-audience 3D movie from Twentieth Century Fox and Walden Media unfolds on the high seas and on magical islands, as Lucy and her brother Edmond, along with their cousin Eustace, embark on an incredible adventure aboard the ship the Dawn Treader. The movie opens nationwide on December 10.

Finally, guests can take home a piece of their Ice Palace adventure with a photo on the Ice Throne. As with holiday tradition, Santa Claus will also be on hand for photos. Photo Packages will be available for purchase at individual shopping centers which will include special promotional offers from SeeHere.com, Fujifilm’s photo printing, gifting, and sharing website.

The Ice Palace experience will come to life at the following shopping centers:

Beverly Center (Los Angeles), http://www.beverlycenter.com/
Sunvalley (Concord), http://www.shopsunvalley.com/

Cherry Creek (Denver), http://www.shopcherrycreek.com/

Westfarms (Farmington), http://www.shopwestfarms.com/

Dolphin Mall (Miami), http://www.shopdolphinmall.com/
International Plaza (Tampa), http://www.shopinternationalplaza.com/
The Mall at Wellington Green (Wellington), http://www.shopwellingtongreen.com/

Woodfield Mall (Schaumburg), http://www.shopwoodfield.com/

Fairlane Town Center (Dearborn), http://www.shopfairlane.com/
Great Lakes Crossing Outlets (Auburn Hills), http://www.greatlakescrossingoutlets.com/
Twelve Oaks (Novi), http://www.shoptwelveoaks.com/

New Jersey
The Mall at Short Hills (Short Hills), http://www.shopshorthills.com/

North Carolina
Northlake (Charlotte), http://www.shopnorthlake.com/

The Shops at Willow Bend (Plano), http://www.shopwillowbend.com/

Fair Oaks Mall (Fairfax), http://www.shopfairoaksmall.com/
MacArthur Center (Norfolk), http://www.shopmacarthur.com/

Special for Opening Day

The first 200 visitors to the Ice Palace’s at each shopping center on November 12 will receive a voucher for a free commemorative photo with Santa that can be used that evening or any time prior to November 24. The first 400 children will also be given LED wands to help light the Ice Palace. American Airlines is the official airline sponsor for this event. For more information about the Ice Palace opening event at a specific Taubman shopping center, please visit: www.Taubman.com and click on the Center Website tab.

About Taubman Centers

Taubman Centers is a real estate investment trust engaged in the development, leasing and management of regional and super regional shopping centers. Taubman’s 26 U.S. owned, leased and/or managed properties, the most productive in the industry, serve major markets from coast to coast. Taubman Centers is headquartered in Bloomfield Hills, Michigan and its Taubman Asia subsidiary is headquartered in Hong Kong. Founded in 1950, Taubman celebrates its 60th anniversary in 2010. For more information about Taubman, visit www.taubman.com.

About The Chronicles of Narnia: The Voyage of the Dawn Treader

Return to the hope and wonder of C.S. Lewis’ beloved world, via the fantastic Narnian ship, the Dawn Treader. In this new installment of the blockbuster “The Chronicles of Narnia” motion picture franchise, a stirring tale of empowerment and adventure, Edmund and Lucy Pevensie, along with their cousin Eustace, their royal friend King Caspian, and the warrior mouse Reepicheep, find themselves swallowed into a painting and on to the Dawn Treader. During their mission – on which rests the fate of Narnia itself – they overcome their greatest temptations and shortcomings, as they travel to mysterious islands and a pool that turns anything it touches into gold; to confrontations with magical creatures; and to a reunion with their friend and protector, the “Great Lion” Aslan.

SOURCE Taubman Centers, Inc.

The full press release is available here.

23 Responses

  1. Poggin says:

    You just copied this from their website… 😉

  2. fantasia_kitty says:

    Yep, it's a press release.

  3. FriendOfNarnia2 says:

    LOL…you're funny.

  4. Princess Lucy says:

    its sad its not in Australia…i hope the ones that are going really enjoy it and please share your experiences on this website…this will be a great honour….one month to go…yay

  5. WarriorOfNarnia says:

    I wish that they had one in Kansas!

  6. Aslan's Meadow says:

    Where are the stars going to be when they open the palaces? Michigan or California?

  7. Pepper Darcy says:

    Wow. Sounds beautiful! 🙂

  8. DragonGirl28 says:

    NO WAY. I'm in VA! I can go to the mall in Fairfax! YES!!!!!!!!!!!

  9. The White Wizard says:

    Lucky you.

  10. Queen Elizabeth says:

    WHY DID THEY NOT TELL ME ABOUT THIS UNTIL NOW! I missed the one in Michgan. 🙁 🙁 🙁

  11. narnianheart says:

    that looks way cool!

  12. pselpevensie says:


  13. Manticore says:

    Guess who's going to Cherry Creek? 😀 soooooo happy there's one in CO.

  14. YES!!! There is one coming 30 minutes away from me!!! I sooo cannot wait!!!

  15. lilims says:

    Just making sure, but Georgie and William will be there in person at the Beverly Center???

  16. StephanieTheFaithful says:

    YES!!! There is one at the mall I go to!! Now, I am totally going to go on the 24 to see the opening and right before my birthday, sweet!!!!


  17. Aslan's Meadow says:

    You didn't miss it! They don't open until the 12th.

  18. Anna's Sister says:

    Why doesn't any of these things come to the Mall of America. All of us Minnesotan's are missing out. *Sniff*.

  19. Tumnus_Luver says:

    OHIO! D: Why isn't it in Ohio….. Sad day

  20. Alambil and Tarvis says:

    That's it. I'm taking a road trip to Fair Oaks Mall after finals are over…

  21. DragonGirl28 says:

    Lol I'm going to the Fair Oaks Mall too! 😀

  1. November 11, 2010

    […] malls across the country will be Narnia-themed! The grand opening of the ice palace displays will take place […]