Taubman Mall Ice Palaces Press Release
BLOOMFIELD HILLS, Mich., Nov. 4, 2010 /PRNewswire/ — The young stars of the all-new motion picture event The Chronicles of Narnia: The Voyage of the Dawn Treader, are set to kick off the holiday season in grand fashion by hosting a nationwide 16 city lighting ceremony for the groundbreaking, multi-sensory, new Ice Palaces created by Taubman Centers. The Ice Palaces will feature scenes from The Chronicles of Narnia: The Voyage of the Dawn Treader (www.narnia.com). The ceremony will illuminate Taubman (NYSE: TCO) malls across the country simultaneously as families and fans everywhere gather together in celebration.
On Friday, November 12 at 4 p.m. Pacific/7 p.m. Eastern, actors Georgie Henley (Lucy Pevensie) and Will Poulter (Eustace Clarence Scrubb) will give holiday revelers the first look at the Ice Palaces and their highly anticipated film at the Beverly Center in Los Angeles. The Beverly Center event will stream live to 15 other Taubman shopping centers across the country where children will wave LED wands to simultaneously illuminate the Ice Palaces from coast to coast. The celebration opens the free exhibit for all to experience, ushering in the holiday season and the arrival of Santa Claus.The Ice Palace Offers a Memorable Narnia Experience for All
Shoppers can experience the enchantment of The Chronicles of Narnia: The Voyage of the Dawn Treader in the Ice Palaces at 16 Taubman shopping centers nationwide from November 12 through December 24. The exhibits, inspired by the magic of winter, feature a color changing 30-foot Ice Palace, encircled with a series of majestic arches and smaller globes that appear to be carved from ice and will immerse visitors with magical vignettes from the land of Narnia. As they walk through falling snow inside the structure, guests will encounter life-like figures portraying scenes from the film and exclusive movie footage integrated in an exciting video show. When visitors enter the Ice Palace’s largest dome, they will be greeted with falling snow and a captivating light show. The journey continues as guests can sit on the Ice Palace throne that’s cool to the touch, and leave their handprint on the interactive ice arch, which features the paw prints of famed Narnian creatures.
The Ice Palace was designed and produced for Taubman by Global Experience Specialists (GES). The all-audience 3D movie from Twentieth Century Fox and Walden Media unfolds on the high seas and on magical islands, as Lucy and her brother Edmond, along with their cousin Eustace, embark on an incredible adventure aboard the ship the Dawn Treader. The movie opens nationwide on December 10.
Finally, guests can take home a piece of their Ice Palace adventure with a photo on the Ice Throne. As with holiday tradition, Santa Claus will also be on hand for photos. Photo Packages will be available for purchase at individual shopping centers which will include special promotional offers from SeeHere.com, Fujifilm’s photo printing, gifting, and sharing website.
The Ice Palace experience will come to life at the following shopping centers:
Cherry Creek (Denver), http://www.shopcherrycreek.com/
Westfarms (Farmington), http://www.shopwestfarms.com/
Dolphin Mall (Miami), http://www.shopdolphinmall.com/
International Plaza (Tampa), http://www.shopinternationalplaza.com/
The Mall at Wellington Green (Wellington), http://www.shopwellingtongreen.com/
Woodfield Mall (Schaumburg), http://www.shopwoodfield.com/
Fairlane Town Center (Dearborn), http://www.shopfairlane.com/
Great Lakes Crossing Outlets (Auburn Hills), http://www.greatlakescrossingoutlets.com/
Twelve Oaks (Novi), http://www.shoptwelveoaks.com/
The Mall at Short Hills (Short Hills), http://www.shopshorthills.com/
Northlake (Charlotte), http://www.shopnorthlake.com/
The Shops at Willow Bend (Plano), http://www.shopwillowbend.com/
Special for Opening Day
The first 200 visitors to the Ice Palace’s at each shopping center on November 12 will receive a voucher for a free commemorative photo with Santa that can be used that evening or any time prior to November 24. The first 400 children will also be given LED wands to help light the Ice Palace. American Airlines is the official airline sponsor for this event. For more information about the Ice Palace opening event at a specific Taubman shopping center, please visit: www.Taubman.com and click on the Center Website tab.
About Taubman Centers
Taubman Centers is a real estate investment trust engaged in the development, leasing and management of regional and super regional shopping centers. Taubman’s 26 U.S. owned, leased and/or managed properties, the most productive in the industry, serve major markets from coast to coast. Taubman Centers is headquartered in Bloomfield Hills, Michigan and its Taubman Asia subsidiary is headquartered in Hong Kong. Founded in 1950, Taubman celebrates its 60th anniversary in 2010. For more information about Taubman, visit www.taubman.com.
About The Chronicles of Narnia: The Voyage of the Dawn Treader
Return to the hope and wonder of C.S. Lewis’ beloved world, via the fantastic Narnian ship, the Dawn Treader. In this new installment of the blockbuster “The Chronicles of Narnia” motion picture franchise, a stirring tale of empowerment and adventure, Edmund and Lucy Pevensie, along with their cousin Eustace, their royal friend King Caspian, and the warrior mouse Reepicheep, find themselves swallowed into a painting and on to the Dawn Treader. During their mission – on which rests the fate of Narnia itself – they overcome their greatest temptations and shortcomings, as they travel to mysterious islands and a pool that turns anything it touches into gold; to confrontations with magical creatures; and to a reunion with their friend and protector, the “Great Lion” Aslan.
SOURCE Taubman Centers, Inc.
The full press release is available here.