Dawn Treader’s Fifth Week at the Box Office

Now that kids are back in school, The Voyage of the Dawn Treader (along with other family films) took a steep dive domestically at the box office, dropping 55% from last weekend. It made another $4.6 million bringing the domestic total to $94.5 million.

Dawn Treader continues to perform well overseas. In addition to opening number one in China last weekend, the movie placed 5th overall in foreign markets, bringing in another $17.7 million. The Foreign Total is now approximately $242.9 million.

Worldwide, The Voyage of the Dawn Treader has made $337.7 million (est.) in its fifth week at the box office.

Our forum is abuzz with speculation surrounding the box office numbers. wolfloversk has been posting weekly graphic updates comparing all three Narnia movies’ box office results. narnian1 has been comparing individual country totals between The Lion, the Witch and the Wardrobe, Prince Caspian, and The Voyage of the Dawn Treader, which you can check out here. And FriendofNarnia2 has been sending me updates for our Box Office page.

But along with all of this analyzing, one major question still remains — now that the worldwide total has over-doubled its production budget, is that enough to greenlight the next movie? It’s very difficult to say, honestly. A few weeks ago I did some research because for all my time at NarniaWeb, I’ve never been able to find a solid answer on how much of the worldwide profits make it back into the studio’s hands. But here are some of the closest numbers I was able to find. (Please keep in mind that this is a GUESS only and NOT confirmed fact.)

On opening weekend, the studio gets 70-90% of the movie’s profit (sometimes even more than that), but every weekend after that, the percentage decreases to where the theater gets more and the studio gets less. By the fifth or sixth week, the studio is only getting 35%. The shorter the time the movie is in the theater, the more goes to the studio and less goes to the theater.

At the end of the run, depending on how long the movie sticks around in the theater, the profits are probably split about 75% to the studio and 25% to the theater.

For foreign box office numbers, it’s a good deal less. I found one article that said in 2006, American Studios averaged about 40% profit of overseas ticket sales.

So, with these guesstimate numbers, lets take a look at how much profit Fox and Walden have made back on Dawn Treader.

Foreign Total = $242,900,000 * 40% = $97,160,000
Domestic Total = $94,806,410 * 75% = $71,104,807

Fox/Walden’s Guesstimate Profit = $168,264,807

So if these approximate numbers are anywhere close, Fox and Walden have made back their $150 million production budget. However, another $100 million was spent on marketing according to The-Numbers.com, so there’s still a ways to go before they’ll break even.

Thanks to everyone who sent in these links!

177 Responses

  1. reepicheep's_fangirl says:

    *sighing* oh well….
    does anyone know how much longer VDT is going to be in theaters? i want to see it one last time on the big screen 🙁 (for the third time 😉 )

  2. Not Of This World says:

    Really? Caspian just sent me an E-Mail! He said yes to. LOL 🙂

  3. Not Of This World says:

    Well, if it keeps up it pace (meaning if the numbers this week stay the same in the next couple weeks) we should pass the 400 mark in two weeks. But I think they will fall a bit. If that's the case, I think it will be 3 weeks (If they keep it in theatres that long. Corect me if I'm wrong, but I think it will stay out that long).

  4. Not Of This World says:

    Amen!!!!!

  5. Not Of This World says:

    Some of us did.

  6. Not Of This World says:

    All right! Who's coming to the theatres again with me this week?

  7. Not Of This World says:

    (I's and Nay's accepted)

  8. There is no way that it will not make 100 million. Even with its recent drops $105 m. looks very likely. After all, it's still out in thousands of theaters and will remain in wide release for at least a few more weeks. Later, it will move on to the dollar theaters. It won't be entirely out of the theaters for a few months still.

  9. Starkat, do you have any sources to back up that claim? Studios make the majority of their net profit off of DVD/Blu-Ray sells and rights licensing for TV and pay-per-view (search for Edward Jay Epstein's articles for more on this or read his book on Hollywood economics). I find it difficult to imagine that total prospective profits on a film would not be taken into account when deciding whether or not to continue a series. That would be a very foolish business practice that could potentially lose studios a lot of money.

  10. I tried to post a response a couple of times to Starkat's comment above about studios not taking DVD/BR sales into account, but my comments never showed up, so I thought I would just try a general post.

    Studios make the majority of their net profits from sales of DVDs and Blu-Rays and especially from licensing TV rights. It would be a foolish way to run a business not to take all potential profit into account. I would imagine that everything is considered when diciding on sequels. Studios could lose a great deal of money in the larger scheme of things if they don't.

  11. reepicheep's_fangirl says:

    Yay!!!! (i hope, after all, i DO have a ticket)
    how many times have you seen it?
    I saw it once in 2D and then a second time in 3D 😀

  12. reepicheep's_fangirl says:

    i love your screen name 🙂

  13. Not Of This World says:

    The first time I saw it in 2D and now I'm going to see it in 3D. How did you like the 3D?

  14. Anhun says:

    @commonlogic: There's a problem with your family-friendly argument. Basically, it was a real bone-headed move putting such a scary sea serpent in an otherwise childlike movie. Some of the critics and a number of parent watch groups have been warning parents not to take children under 10 because of the sea serpent.

    Non-Negotiable has a right to his opinion of the film, and, given that he thought it was mediocre, it makes sense that he wouldn't care if we get another film, if the series is poorly made.

    @Non-Negotiable: Explain to me how you would fit THAT book into a two hour movie? I thought the movie was flawed, but they, for the most part, did a great job of conveying the essence of the different episodes (except for Lone Islands).

  15. Anhun says:

    Hm, I agree about LWW, and I can see what you're saying about VDT, but I don't remember the Emperor beyond the Sea in PC.

  16. Not Of This World says:

    I'm not sure, but the forighen total is on http://www.boxofficemojo.com . It might have the China totall.

  17. Not Of This World says:

    Were 11 in the Box Office? Not good. Let's get better numbers!

  18. Anhun says:

    There's a Narnia craze in India? That's interesting.

  19. Anhun says:

    VDT is widely regarded as the most beloved book among *Narnia fans* (people who have read the whole series and love the world of Narnia). But, Narnia fans are not a very large group of people. That's why Narnia fandom didn't help this movie very much.

    LWW is popular even among people who aren't Narnia fans, some of whom have no idea that there are any other books in the series. It's one of the top 10 best-selling books of modern times, having sold over 85 million copies. That's why so many people were excited about the movie LWW, when it came out. The rest of the books in the series have sold an average of 6 million copies apiece.

  20. Non-Negotiable Comment says:

    The problem with this community has been, and always will be, you are all too emotionally attached to the material to be objective, in any way, and you are desperately happy to accept any sub-standard product, rather than have none at all. When the sub-standard product doesn't meet YOUR financial expectations, you direct your anger in every possible direction but where it SHOULD be directed. You're happy with this product? Great. If the mediocrity of this film hasn't killed the franchise, and they continue on in this direction, then we can all engage in these same discussions again in three years.

    Joy.

  21. Kiyoha says:

    I've done my best – I've seen the movie in cinemas 8 times, and I intend to go to see it several times more. Too bad school is taking up a lot of my time <.< I've already skipped school twice to see The Voyage of The Dawn Treader :3 But I wouldn't mind doing it again.

    I just want to see Will Poulter in The Silver Chair so much, I'd kill for it.

  22. DancingInRain says:

    I'm in for seeing it in the dollar theater!!

  23. Anhun says:

    This is what they say on box office mojo:

    "NOTE: Consistent and accurate data is not currently available for China. Therefore, China box office results will not be updated until we secure a new source. If you have any leads, please write to us at intl@boxofficemojo.com"

  24. commonlogic says:

    Non-Negotiable: You are taking great leaps in your assumptions and judgements. I'm emotionally attached to a degree but not for the reasons you imply. When I first saw Prince Caspian, I didn't care for it that much. There were things about LWW I didn't care for but liked it very much overall. I thought VDT was the best of the 3 and many agree with me. Are you going to say we are more "emotionally" attached to VDT than we are to even the "flag ship" LWW? Again, you are entitled to your opinion.

    I visit many websites, most unbiased, some biased like this one. At "Rotten Tomatoes" the "TOP CRITICS" are split 50/50 on whether VDT was good or not. Take, for instance, Roger Ebert, who I rarely agree with; he gave it a positive review. Another film critic, Michael Medved, who has years of experience reviewing movies and is very objective, highly recommends it.

    Most who see it like it as you one can gather from various polls, ratings and more importantly how "word of mouth" has carried this movie along. LWW is in a class by itself as it is the most well known, received the most promotion, had Disney's merchandise all over the place, etc. etc. BUT, PC didn't even make 3 times its opening weekend. Golden Compass made well under 3 times its openning weekend. VDT is already at about 4 times, and will easily surpass 4 times it opening weekend. I'm sure there are very few people "in the know" that thought VDT would reach 100 million domestic after its dismal opening. This doesn't mean it's doing great or even well, but it does mean "word of mouth" has played a positive roll. You saw it and didn't like it, but most other people who've seen it, like it … and that's "non-negotiable". I'm not saying, when all is said and done, that SC will be green-lit. I only hope so.

  25. reepicheep's_fangirl says:

    me too!!! i LOVE Will Poultler in VDT, he did SUCH an amazing job!

  26. reepicheep's_fangirl says:

    i actually wasn't that impressed. well, actually, i wasn't that impressed with VDT in general to begin with. I mean, it has it's ups and downs, and i still like it, but it was missing the same artistic feel that the first two had. At least, that's how i feel. However, the sea serpent scene was absolutely stunning in 3D, and Coriakin's island when he opens the map is really cool too. i think you'll enjoy it!

  27. reepicheep's_fangirl says:

    i agree with what you said about PC, i almost hated it at first, but now i really like it, especially for the music. i must say i disagree with VDT being "the best out of the three", though. in fact, i don't know if i have a favorite. there are bits and pieces that i LOVE in LWW, the same for PC, and in VDT, i liked Eustace. if Eustace hadn't been in VDT, i probably would've hated the entire movie.

  28. reepicheep's_fangirl says:

    huh, never knew that.

  29. Anhun says:

    I don't agree with your "word of mouth" theory. From what I can tell, word of mouth isn't particularly hurting or helping. Some people love it, some hate it, some are lukewarm about it. This refers to critics, narniawebbers, and imdb users. I don't know many people in rl who've seen it. 🙁

    The fact that VDT plummeted it's 5th week, suggests that word of mouth isn't really helping. The bump that it received it's 4th week is likely a combination of 2 factors: parents scouring the papers for G and PG films for a family movie night; and a lack of stiff competition. Most of the good-quality films out right now are mature, realistic dramas, unlikely to take away any of VDT's potential fans. When Golden Compass came out, it was competing with the baffo film National Treasure. PC got stiff competition from multiple blockbusters early on in it's run.

  30. Not Of This World says:

    Cool! Thanks!!

  31. Not Of This World says:

    Corection: we're

  32. Not Of This World says:

    How much money have they made off the soundtrack?

  33. Anhun says:

    If the producers' motives were purely financial, I would agree. But, in the case of Walden, they are producing it out of love for the series, and a desire to see it captured in film. I strongly suspect that they will try to get SC made, with or without Fox. Fox, is another matter, though. They still might duck out. If that happens, it might take a really long time before we see SC.

  34. commonlogic says:

    Being the best of the 3 is just my own personal opinion. That's all. I've grown to like PC more as well. I can understand the many legit reasons why you and others would prefer LWW and/or PC. It just boils down to personal preference. Overall I liked them all a lot and I'm so thankful they were produced. Love the LORs. Could Peter Jackson and another studio done better while keeping it PG? Who knows? Jackson has produced some flops as well.

    Other than the so called "professional" reviewers who are split 50/50, every, admittedly unscientific, "poll" I've seen has it between a low of 67% to over 80% approval from those who've seen it. Boxofficemojo.com has 59% giving VDT an A, while PC and LWW earned A's from 47% and 49% respectively. VDT has had to compete with some big releases as well, including the continuous seismic aftershocks of a very good and enourmously expensive Tangled. After the dismal opening weekend of 24 million, did you think it'd make it to, or much less, past 100 million? I'm not claiming "word of mouth" is converting it into a blockbuster, but it is obviously playing more of a positive roll than a negative based on the fact that it will earn more than 4 times its domestic opening numbers. Yesterday's numbers were a decent improvement over Monday's disappointing numbers, still not great but moving forward on its way past 100 million.

  35. Whaaaat says:

    I agree, I liked this one best ( just poorly edited–lets hope for all those cut outs in the dvd )
    And was impressed with a VERY favorable review by Ebert.
    How about those Colormenes, weren't they perfectly portrayed ?

  36. commonlogic says:

    Yes indeed.

  37. Anhun says:

    Well, I would say it was VERY favorable. He said it was flawed, but overall a fun time. Leonard Maltin, on the other hand, praised it to the skies.

  38. Anhun says:

    Well, I wouldn't say it was VERY favorable. He said it was flawed, but overall a fun time. Leonard Maltin, on the other hand, praised it to the skies.

  39. Anhun says:

    Well, I agree that VDT has had competition, there haven't been any recent, baffo films to knock it completely out of contention.

  40. Chris says:

    Actually, DVDs are a big indicator because thats were a studio makes its profit. Contrary to common perception, releasing a film in cinemas is rarely a profitable enterprise. The main reason to do so is for publicity and reputation purposes. A film which goes straight to DVD immediately has a bad rep, whereas a huge release in cinemas makes the public aware of how important the movie is and how much it must be "a must buy" on DVD, where the real money is made.

  41. Whaaaat says:

    Box office MOJO sais :

    The Chronicles of Narnia: The Voyage of the Dawn Treader and Harry Potter and the Deathly Hallows Part 1 crept closer to series milestones.

    The Chronicles of Narnia: The Voyage of the Dawn Treader eased 12 percent to $17.8 million from 69 markets. Its only major opening came in China, where its $5.1 million start was a notable improvement over Prince Caspian's $3.9 million. With a $242.9 million overseas total and its Japanese debut yet to come, Prince Caspian's $278 million final total seems well within Dawn Treader's grasp.

  42. Thyservant says:

    Well, you're right, the role of the Father in Narnia is the Emperor, but what I wanted to emphasize is what Aslan's 'work' means to the Narnians. Moreover, the film never attempts to mention the Emperor but concentrates the Trinity on Aslan Himself. You know, in the book, personally, it's kind of 'strange' that the Trinity is expressed in TWO images: the Emperor and Aslan (the Father and the Son); as for the Spirit, it's Aslan also. (I don't think we can actually find or create any parallel to the Trinity as it's unique and beyond our comprehension) So how to make my point clearer? Hmm… Well, the roles of Aslan in LWW and VDT, you've known it. In PC, Aslan is more related to the 'controller' of the nature, or say the almighty image. I hope you get my point! ^^ (My English expression is a bit 'immature'…)LOL

  43. sachin says:

    yeah People not knowmany things about india like it's the 4'th largest economy in worldand the pie and zero were invented in india.

  44. claireyy says:

    uh oh. oh well there's always hope! I really want SC hope they'll make it soon!

  45. Anhun says:

    However, it's worth noting that in many countries where VDT has been out for a while, it's already passed PC's total, and in many more countries it's coming close.

  46. Anhun says:

    Brahmagupta! 😀

    Actually, the Egyptians and the Babylonians invented pi around 1900 BC.

  47. Non-Negotiable Comment says:

    "Most who have seen it have liked it." Oh, so typical of the voodoo mathematics practiced here on a daily basis. Has it occurred to you that, as these films start becoming ever more marginalized, on the fringes of society, that the audience is, proportionally, growing to include more and more die-hard fans, and fewer average movie-goers? That's like saying "The vast majority of Polar Bear Club members enjoy the experience of throwing themselves into freezing water." It may be very true, but it's hardly indicative of the prevailing sentiment outside of a very insular society. And, as you have pointed out yourself, exit polls are about as scientifically valid as, well… just about everything I've read in these comment sections for the past month. Which is to say, 'not very'.

    'Dawn Treader' is a very poor adaptation of a beautiful book that tried to make an ESPN-like highlight reel out of Lewis' work, giving lip service to elements and plot points that Mr. Gresham, no doubt, highlighted in the text with a yellow marker for the (alleged) writers, while investing ZERO emotional weight and substance into ANY of the key themes. The result is a mediocre, middling, hesitant, manically-paced, cheesy kiddie movie, with some very, very brief moments of authentic sentiment shining through, that only served to emphasize how dreadful the rest of the film was. They even butchered Dante Spinotti's photographic efforts with that HIDEOUS 3D conversion process. I couldn't even turn off my disgust as a fan of the book, and sit back and say: "Wow, that looks beautiful!". They left me with NOTHING but the last minute or so, followed by the beautiful Pauline Baynes credits.

    Not enough.

    I also think the "word of mouth" theory is unproven. I suspect repeat attendance from desperately frightened fans is a greater source of income for the film. The bottom line is, domestic grosses will drop by at least 20% from 'Prince Caspian', no matter what the film's "legs" have proven. And, as for "50% of top critics" having marginally favorable reactions to the film, if you're celebrating that, you're proving my point of how this community embraces mediocrity.

    Regardless, you have every right to like the film, and to champion its merits. I honestly don't CARE whether or not you like the film. My point is, if you REALLY want this franchise to succeed, you MUST demand a better cinematic product that will appeal to a wider audience beyond the "I just saw it for the 30th time!!!!" crowd. Or you can follow your current stream of "logic", and blame everything BUT the product for the state of the franchise. This may make you feel better, but it's not really going to help the situation in the long run.

    It is, of course, your choice.

  48. Anhun says:

    Are you sure there's a Narnia craze in India? Box Office India has labeled Voyage of the Dawn Treader a flop, saying that it only made 60 million rupees.

  49. Anhun says:

    I'm not sure that "better than PC" is the minimum standard though. By my reckoning, a very generous, ceiling estimate of the producers' cut of PC's gross would be 185 mil. That would put them 215 mil in the hole at the end of PC's theatrical run, once you factor in marketing costs. Yes, VDT has already far outstripped PC in terms of profitability, even by the most conservative estimates. Left it in the dust, you might say. But that's not exactly a lofty goal. I strongly suspect Walden is willing to go ahead based on these numbers, but Fox might be another story.

  50. reepicheep's_fangirl says:

    np 😉 enjoy!

  51. reepicheep's_fangirl says:

    11th?!?!? i think i'm going to gag 😛

  52. Not Of This World says:

    It says that on Box Office Mojo.

  53. Anhun says:

    I think I heard Sony was interested, but I can't remember where I heard that, so I wouldn't swear to it.

  54. Just goes to show you that most people just like to complain, and have no intention of rectifying any situation of any issue they're complaining about. They're either lazy and apathetic, or lead miserable lives and get off on spewing vitriol.

  55. Anhun says:

    Sideline: Box Office Potential of Silver Chair

    A lot of us would love to see Walden produce the Silver Chair (Will Poulter is the perfect Eustace!). It's a common thread in these comments. We talk about the box office numbers and the implications for SC. One thing is clear, to me at least: the "CoN" brand name will not sell these movies, and reminding people of how much they loved LWW will not sell these movies.

    IMO, if they want people to show up, here's the recipe:

    -A GOOD movie
    -True to the Book in essentials, so that it doesn't get a "watered-down" feel.
    -Accessible to a wide audience, not confusing or boring to people who haven't read the books.
    -An intelligent marketing campaign that lets people know what to expect.

    So here's the question: Can they do all of these things with the Silver Chair?

  56. Kiyoha says:

    IKR? He truly deserves the chance to be in SC! They should make it just for him, he's such a great actor. He really is Eustace, I can't think of anyone who could've played the role better than Will. He pwned the entire film. I don't even want to know how much money I've spent on watching VTD already, but I don't mind the least bit if they greenlight SC 🙂

  57. Reep says:

    $100 million on marketing? What marketing? Compared to LWW and PC it seems like practically no money was spent on promotion until the last minute, and even then it was meh at best. I know it wouldn't have been smart to pour money into promoting VDT after PC's disappointment but still, the promotion did VDT no justice whatsoever. The fact that it's doing so well without it is something that just can't be overlooked.

  58. Non-Negotiable Comment says:

    I love these books as much as anyone here. Arguably, much more. I didn't want this film to be disappointing. It just is. Painfully so. That is not my fault.

    I'm not negative, I'm just right. Read my comments. Try and understand what I'm saying without blindly disregarding it because it isn't what you want to hear. You might learn something. My criticism is well-intended. Life's problems don't always get solved with a group hug. This franchise is in serious trouble, and blaming everything BUT the product for its current state is a waste of material.

    I do not crave attention, I crave quality adaptations of these beloved stories. I also do not stoop to whining about the opinions of others. I disagree with a lot of what is said, but I haven't asked anyone not say it. Anything else?

  59. Anhun says:

    Apparently a significant chunk, possibly most, of that money was spent promoting the movie overseas.